Joe Brady Photography

FIFA 16 Launch Event

I was recently invited down to the Gfinity Arena in London to shoot the UK launch of FIFA 16. As a big fan of the series, this was a very exciting event for me!

There was a celebrity knockout tournament which saw the likes of Rio Ferdinand, Danny Jones, Nathaniel Clyne and Adebayo Akinfenwa going up against each other. Everyone seemed to be having a great time, and the matches were very entertaining. There were even veterans such as Martin Tyler and Alan Smith providing live commentary on the games!

Plenty of booths were available so you could try the game out, and I have to say it felt really good. I enjoyed the attention to detail, especially the ref’s spray-on foam for the free-kick lines!  

Overall I would say the evening was a success; but when you combine FIFA and free beer, you can’t go wrong!

Here are a selection of my favourite images from the event:

Using Format